Skin First - Makeup Second -

Wellbeing Always


Elyce Victoria believes that natural and organic beauty lifestyle products should not harm animals in there making. We source only the best items that support our values of remaining cruelty free.


We cater for every budget, stocking the best eco-friendly brands. The care we take in selecting the brands we stock extends beyond just the label, to the sustainability of the product itself.


Elyce Victoria strongly believes in feeling good on the inside and outside. Our beautiful range of health & fitness products will help you reach your goals looking good to feel amazing.

About Elyce Victoria

Elyce Victoria is natural and organic beauty store based in Newcastle, NSW, we are passionate about living ethically, cruelty free and always seek out natural and organic alternatives free from toxins. We aim to source the best in natural & organic, vegan skin care, make up, health & fitness, from across Australia and the rest of the world. We only select the best natural and organic beauty brands and are continually increasing our range.

Every brand is hand picked and tried by us first. Shop with confidence and start the transition to cleaner beauty and well-being today. 

Our Purpose

Our purpose is to provide our customers cruelty free, organic, natural and ethically sourced products. We believe that natural and organic beauty lifestyle products should not harm animals in there making. Looking and feeling great does not require toxins or the need to harm animals in the process of production. 

Everyday decisions at Elyce Victoria are made with this in mind. If we wouldn't use a product ourselves, we won't sell it to you. We believe we have the ability to make changes to help our planet and ourselves.

Why Shop with Us

We stock Australian products that are cruelty free and free from harmful toxins.

Beautiful products can be made without animal products or by products.

We are 100% locally owned and operated. We employ locals and support Australian businesses.

We source ethical products that have minimal impact on the environment. This includes our recycled packaging.

We display all product reviews – whether good or bad – on all the products we stock.

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